Ethical? Well, that's a whole other ball of ginkgo biloba.ĭr. What this created was a perfect marketing pipeline that the drug companies used to directly target consumers who suffered from disorders they claim to treat with their products. In order to take the Real Age survey to obtain your 'biological age,' participants had to enter an email address, which was turned over to pharmaceutical giants such as 'Pfizer, Novartis and GlaxoSmithKline,' who also had access to the participants' survey answers. Oz comfortably advocates, then it won't surprise you to learn that he was a 'spokesman and adviser' for Real Age.

The same principle applies to survey data, specifically in the case of a site called Real Age, which according to a 2009 exposé in The New York Times, claimed 'to help shave years off your age' by asking question about your lifestyle habits, then making recommendations on how to lower your 'biological age,' which is often much higher than the one based on your birth year. If this sounds to you like exactly the kind of dubious pseudoscience that Dr. Oz was also sued by the North American Olive Oil Association over his claim that 80 percent of the extra virgin olive oil purchased in supermarkets 'isn't the real deal.' Ultimately, the lawsuit, which was filed under the 'Veggie Libel Statute' - We wish we were making that up - was dismissed, but it begs the question: How shady do you have to be for 'Big EVOO' to come after you? Trade groups representing big manufacturers also wanted a piece of him. It wasn't just everyday consumers who came for Dr. Oz's right to freedom of speech and argued that the show 'does not sell these products, nor does have any financial ties to these companies.' Oz sold the product by saying it could be the 'magic ingredient that lets you lose weight without diet or exercise.' A representative for The Dr. Oz was also named in a class action suit by a consumer who purchased the faulty weight-loss supplement Garcinia cambogia.

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